Wednesday, February 27, 2013
I know most of you think of ol' Major Pepperidge as a collector of vintage Disneyland images. But my sickness goes much deeper than that! Today I thought I'd share some photos from my collection of old Disney pinback buttons. Most of these are from the 1930's, and even though they are somewhat similar to each other, I love 'em all.
Before the 1950's "Mickey Mouse Club", there were the original Mickey Mouse Clubs. Theater owners enticed kids to watch Disney cartoons on Saturdays by forming clubs that included officers and oaths. Kind of like freemasonry for children! Below are three variations on a theme. The orange example is the first one I ever bought!
Oh man, I love that first button, with Mickey fearlessly skiing down a double black diamond slope. This great tin litho example was given away with Mickey Mouse gloves and mittens, as you can see by the back paper (I always try to get pinbacks with the back paper intact).
In the early '30's, Emerson sold some wonderful Mickey radios that are über expensive nowadays. In the middle... another mouse club example. And on the right, a button celebrating Mickey's 7th birthday, which would presumably date it to to 1935.
I'm not sure if the pinback on the left was given out at stores, or if they were included with a loaf of bread - or if kids had to send away for them. In any case, there are many variations with different bakeries represented ("Freihofer Special Loaf", "Buy Wesley's Bread", etc). The back paper has Kay Kamen's name - he was responsible for merchandising early Disney products. The button on the right was probably given out by dentists; I love that Mickey is knocking out the Big Bad Wolf with a toothbrush!
I have lots of old Disney pinbacks... let me know if you enjoyed looking at these (or not!); if the consensus is "thumbs up", I'll share more in an upcoming post.