Tuesday, August 04, 2009

Souvenir Tuesday: 1957 TWA Brochure

Several Disneyland/TWA brochures were available in the early years, but this one is (as far as I know) the most elaborate, with 16 pages! Presumably this brochure was handed out by travel agencies all over the country. I think you'll agree that the artwork is exceptionally great as well. Plus I haven't seen it on any other blog!

In case of an emergency, a slide will inflate and deposit you directly into Disneyland. You must walk like an Egyptian during this procedure. Don't ask why, just do it, OK?


There's fun for all! Relive the days of the old west, or be an astronaut and zap your wife with a ray gun. She can be a princess, isn't that what all women want to be?


I love the way the illustrator shows the guests interacting directly with the rides; Peter Pan himself is escorting dad and son as they fly over London, and the 7 Dwarfs are showing off a cartful of gems.


Those are some sorta cool illustrations for Frontierland! Definitely reminiscent of other Disneyland flyers from the same era.


Main Street and Tomorrowland only get a page each instead of a nice 2 page spread. Freedomland in New York had the great Chicago Fire, I wonder if there was ever a consideration for Disneyland to have a similar attraction on Main Street?


Man, as a kid I would hear about people who stayed at the Disneyland Hotel for a multi-day visit, and turned green with envy. In this case, you get to fly on a beautiful Lockheed Constellation before spending 2 full days at the park.


More travel details and suggestions...


As long as you are in California, you might as well see more of the state! I think there are some buildings you can go see. And some trees. Or something. Who am I, Rand McNally?


How can you resist? Make your reservations NOW! As you can see, this brochure was handed out in Michigan at the Vacationland Center. Hope you liked it!

16 comments:

Anonymous said...

This brochure is like a Little Golden Book. Simply stunning!

Matt Hunter Ross said...

wow - this is amazing!!!

Chiana said...

Awesome post! You coulda spread this over a few post but I ain't complainin'!

Walk Like an Egyptian!? Nearly inhaled a sip of coffee that time.

Gotta love this bold colorful style. :)

How bout the tourist with the camera taking a pic *in* the hippo's mouth, tee hee Super neat castle 2nd page, and even the frisco cable car pic is nice. What a fine brochure.

Matterhorn1959 said...

One of my favorite brochures and the best from TWA.

TokyoMagic! said...

The graphics on this are just too wonderful. I agree with anonymous...they do have a Little Golden Book feel to them. Thank you for sharing this!

George Taylor said...

Greta find, Major!

Thanks for sharing.

Katella Gate said...

My Dad worked for as an aircraft mechanic TWA in 1957, the same year he and my Mom took a "free" trip from NYC out to California to see Disneyland. They loved it so much, they stayed.

I will print out a few of these pages and see if they remember the brochure.

Hrundi V. Bakshi said...

Still - picking - jaw - off - floor.

"Scientifically correct sensation of hurtling through outer space"!

"Private bath"!

Capt. Tomorrow said...

Ah, the days when airline travel was an adventure and FAR more civilized. I still have my TWA "pilot" wings.

Vintage Disneyland Tickets said...

Bravo Major! I am so loving this brochure, thanks a Zillion for posting this!

p.s. I wanted to make a reservation for a trip to Disneyland in 1957 so I dialed "WOodward 5-7480" but the number has been disconnected, darn!

Andrew said...

This is a great brochure! Take a look online at an inflation calculator to see how EXPENSIVE air travel was in those days. Dare I say, we have it good now!

Okie said...

that is a way cool brochure. Love it. Thanks for sharing.

Chris Merritt said...

Gorgeous artwork! Very, very appealing....

Nancy said...

this is indeed gorgeous...thanks for sharing! :D

Cory Gross said...

Aww, now I want to take a trip to Disneyland. What a fantastic brochure!

I never have seen that house fire attraction on Main Street.

Zanuck said...

I agree with the rest, great find! You had me at the cover, and then there was more.

Hmmm, I wonder what would happen if WOodward 5-7480 was still connected?