Tuesday, September 24, 2024

Adventureland & Frontierland, 1950s

Here's a pair of 1950s pix that are pleasing and colorful. Starting with this one, featuring a nice family posing on the bridge to Adventureland. "Be sure to get some skulls in the picture, honey! You can cut out the kids if you have to!". The mom has her perfect "50s red" coat on.


Over in Frontierland, we get a look at the queue for the Rainbow Caverns Mine Train, along with the charming ticket booth. The Mineral Hall, with displays from the Black Light Corp. of America, is also there.


 

4 comments:

TokyoMagic! said...

In the first pic, Sis has an itch. And her brothers are both holding something (ice cream sandwiches?).

In the second pic, the mother and daughters passing the ticket booth are also holding something (ice cream cones?).

Nanook said...

Major-
I'm assuming the "cabinet" with the handles sitting atop the Rainbow Caverns Mine Train Ticket Booth contains a loudspeaker. (Perhaps with an Altec-Lansing 604B or 604C). "May I have your attention, please..."

Thanks, Major.

JB said...

Mom has her priorities straight! Skulls first, skip the kids if you have to. I mean, we can see the kids anytime. But it's not everyday that you see a row of skulls on pikes!
Any guesses what the kid in the middle (I bet his name is Malcolm) is eating? Looks sort of like an ice cream bar, but I don't see a stick to hang onto. I don't remember seeing that corrugated tin roof before. Is it part of the Adventureland theming? Looks rather unsightly. Perfect color and contrast in this photo.

I'm having a hard time coming up with a reason why the "Black Light Corp. of America" exists. Why do they need to be incorporated? Were black lights restricted, back then, only to people or companies who were licensed? Anyway, a nice colorful picture.

Tokyo! says the kids in photo #1 might be holding ice cream sandwiches... Maybe, but they don't really look like that to me. Maybe it's a chunk of rocky road fudge.

Thanks for the glimpse of Disneyland's early days, Major.

Nanook said...

@ JB-
"I'm having a hard time coming up with a reason why the "Black Light Corp. of America" exists. Why do they need to be incorporated?"

There [apparently] was a lot of 'wheeling and dealing' in the world of black light back in the 1950's. Just read here:
Ultra-Violet Products, Inc., is a California corporation which manufactures and sells certain products having light properties. On March 30, 1956, it entered into an agreement with plaintiff Black Light Corporation of Los Angeles, hereinafter called Black Light, in which the latter agreed to act as distributor of the products manufactured or sold by Ultra-Violet. The term of the agreement was 10 years with automatic renewal for successive 10- year periods, subject to termination as therein provided. The territory allocated to Black Light was 10 counties of Southern California. On the same day Black Light Corporation of Los Angeles entered into an agreement with Black Light Corporation of America relating to cooperative advertising of the products of Ultra-Violet, which latter was the owner of all the outstanding stock of Black Light of America. In the agreement with Black Light of America, the distributor promised to pay to the former a sum equal to 2.5 per cent of its monthly purchases from Ultra-Violet. An equal sum was to be collected from Ultra-Violet and the same was to be used in a national advertising campaign. Ultra-Violet guaranteed performance of this contract by Black Light of America.