Sunday, December 18, 2011

Special Souvenir Sunday

Today I have more extra-special souvenir items from Disneyland, courtesy of reader Steve Stuart. If you missed his signed Walt Disney Studios commissary menu, check it out HERE!

This time I'd like to feature two rare items of Steve's from "Holidayland", Disneyland's 9-acre picnic area located in a field to the west of the park. Folks could play baseball, pitch horseshoes, and eat or watch shows inside a huge red and white striped tent. They could even buy beer!

Check out this neat brochure, customized for a Farmer's Insurance Group company picnic on June 14, 1958! Holidayland had opened just under a year earlier.


This is the really fun part - that list of activities! Wow... a gunfight between the Marshall and a villain, Roy Williams (aka "The Big Mooseketeer"), the Gonzalez Trio... how cool is that! Plus a good old fashioned tug-of-war (Home Office men vs. the South West Regional Office men). I love the graphics on this item as well.


Maybe I'm weird, but I think I love this humble name tag even more than the flier! Man, I wish I had one of these. Holidayland closed in 1961 to make room for the show buildings for Pirates of the Caribbean" and the Haunted Mansion.


And as an extra bonus, Steve included this scan of a Casa de Fritos matchbook cover, starring the Frito Kid. "Hey, Klondike! Quit eating those Fritos and send up another bag!".


MANY THANKS to Steve Stuart for sharing these amazing collectibles with us!

10 comments:

Nanook said...

I, too, happen to feel the same way about the name tag. On the surface it seems like one of those throw-away items, that these days makes an appearance in the form of a generic, peel-off, self-adhesive "label" announcing to the world: "Hi, My Name is______ " There's little need to save that. But here, not even three years after the park opened, Disneyland already had their own take on a simple, themed, yet very classy name tag, in fabulous 1950's pink and grey, complete with pink hanging string.

Their attention to detail seemingly knew (and knows) no bounds.

Thufer said...

Very very Disney neat-o!
Thanks to both Steve and you for sharing these.

Connie Moreno said...

WOW WOW WOW!!!

Dave said...

Boy did I love Casa de Fritos when I was a kid,the ONLY place to eat in D-land as far as I was concerned.As a So-Cal ex pat I might have to quibble with it being called "authentic Mexican food" though.About as "authentic" as Taco Bell.

The Viewliner Limited said...

Major, here is wishing you and your family a very Merry Christmas and a Happy New Year. Thanks for all the great posts. All the best, Richard.

Hannahx2 said...

Yes, thank you Steve! Both of these souvenir posts were fabulous! I too love graphics on the brochure.

TokyoMagic! said...

I love that name tag. It's amazing that nothing was written on it and that it survived all these years.

Nanook said...

The even stranger thing about the name tag is there were actually three unspoiled name tags in the file folder with all the other Disneyland paper goodies.

I wish I could say I was among them, but gotta love those people who save things without realizing their eventual value-!

Vintage Disneyland Tickets said...

I love that name tag too, but.... Is it Chip or Dale?

Major Pepperidge said...

I'm pretty sure that's Dale!