Monday, August 10, 2015
Today I have something completely different for you, courtesy of GDB reader Steve Stuart - you know him as "Nanook"!
Steve acquired this vintage ad for General Electric Mazda lamps some 25 or 30 years ago through an auction. It seems that this ad is from 1941 (according to an online source), and it shows a possibly-rabid Pluto accusing Mickey Mouse of being a "bulbsnatcher"! (When did Pluto start talking, anyway?). I love vintage Disneyana (the older the better), so I am happy to share this piece.
I can only assume that the pilfering of lightbulbs was common back in the 1930's and 1940's, though I had never heard of it until I saw this ad. Incidentally, "Mazda" was the trademarked name for incandescent lightbulbs used by General Electric until 1945 in the U.S.
According to Wikipedia, "...the company chose the name due to its association with Ahura Mazda, the transcendental and universal God of Zoroastrianism, whose name means light of wisdom in the Avestan language". Well OK!
Somebody on eBay was selling a related ad that could be displayed inside a store. I guess 10 cents was a lot of money in 1941. Maybe now that people are using expensive LED bulbs, snatching will become a thing again.
A search on Google Images yielded this vintage photo of a billboard with the same artwork as seen in photo #2. I'd like to think that those people just had lunch at a nearby automat. Grilled cheese sandwiches and tomato soup, followed by pie and coffee.
Many thanks to Steve Stuart for sharing his rare, vintage Disney ad with us!