Today I am presenting the third and final post featuring Steve Stuart's scans of a 1968 Schwinn bicycle catalog. This installment features a few of the most impressive photos of lucky kids who got to ride bikes through an empty Disneyland! Text is courtesy of Steve:
Just what do you suppose Goofy and that fine young man are discussing-? Maybe there’s some sort of wheeler-dealing involving a Tuna Burger and a bike ride through Skull Rock…
There’s something ghoulishly-wonderful about seeing Monstro just ‘lying in wait’ as those darling little girls are pedaling-by him – all within “striking distance”. Evidently Schwinn feels Monstro is merely a playful soul of sorts, and is merely a lovely spokeswhale for a “… a whale of a lot of fun”. I’m also assuming the little girl in the red outfit holding on to that cluster of blue balloons, is not merely ‘hitching a ride’ on the rear fender of that Hollywood Coaster Bike but, is actually uncomfortably seated along Storybook Land’s rocky edge.
Do you suppose a wave of a magic wand inside Merlin’s Magic Shop was responsible for creating all these “juvenile bikes for boys and girls 5 to 7 years old”-?
It's me (your friendly neighborhood Major) again; Schwinn truly did make bikes for everyone. Check out those names. The "Bantam", the "Pixie", the "Candy", the "Buddy"! So awesome. And the Schwinn "Heavy Duty" or "Cycle Truck" - I would have been very jealous of whoever needed one of those.
I seem to rememeber going through similar catalogs (possibly a Sears "Wishbook") and dreaming that I had a reason to buy every accessory, even though I owned only one bicycle. Maybe I could change out my Sting Ray saddle every week to spice up my life! And look at those ka-razy handle bars. I need them. Not so sure about the vinyl windshield though, or the basket - definitely for girls!
Were Schwinn bicycles ever considered to be the kind that serious racers might ride? In any case, you could still look cool with your racing gloves and hat, training jersey, tights (everyone looks cool in tights, am I right?), and so on. I would definitely need a speedometer so that I could keep track of the records that I broke each day.
Steve again: As you can see on Page 31, be warned no matter how tempting biking-around the Happiest Place on Earth might be, it simply won’t be happening. For punishment, you’ll be forced into “Year-Around Cycling In Your Own Home!” on a Schwinn Exerciser. My – how home exercise equipment has changed in the ensuing years.
MANY thanks to Steve Stuart ("Nanook") for sharing this great Schwinn catalog with us!