Years ago, I acquired a bunch of vintage photos from New York City. 1949, in fact - 76 years old! Among those photos were some very neat (and scarce) night photos from Times Square, showing off some of the amazing and huge signs for various movies. I'll share a few of them today, and maybe more in a future post.
With all of the lights constantly flashing in various patterns, a long exposure would have been required to get everything lit up at once. That didn't happen here, but there are still some pretty amazing examples of the sign maker's art. At the Loew's State, "Command Decision" is playing. Released in 1948, it starred Clark Gable, Walter Pidgeon, Van Johnson, and Brian Donlevy. The film's major theme is the emotional toll on commanders from ordering missions that result in high casualties, the effects of sustained combat on all concerned, and the nature of accountability for its consequences.
The Philco sign to the left was notable for showing simple animated scenes, it must have been a real technological marvel for the time - you'll see another photo of this in a future post.
In this view, we can see some of the familiar old neon signs for products like Kinsey whiskey and Ruppert beer, Chevrolet, and the famous Camel cigarettes sign that changed over the years, but always had a character blowing smoke rings (I think I can see a puff of smoke?), I wish we could see that one more clearly! To the right, the New York Theatre is showing "Two Thrill-Packed First Run Hits", including "The Feathered Serpent" and "Blazing Across the Pecos", both featuring cowboy Charles Starrett.
You can't help noticing the big sign for "Joan of Arc" starring Ingrid Bergman; I tried to figure out which theatre this was, but am not sure; the red LONDON might be the name of the theatre?
IMDB trivia had this tidbit: To promote the film Joan of Arc (1948), the studio placed an eight-story-high figure of her in white plastic armor in New York City's Times Square, at a cost of $75,000. That makes it sound as if they built a giant statue of Joan, but it's clear that they were referring to this sign. It's pretty spectacular! FYI, $75,000 is the equivalent of almost one million dollars in today's Moonbucks.
According to Wikipedia, the film is a straightforward recounting of the life of the French heroine. It was Victor Fleming's ("Gone With the Wind", "The Wizard of Oz") last directorial effort, and was, unfortunately, a box-office disappointment.
If you have liked seeing these, let me know and I'll share more!