A few years ago I found a group of 35mm Kodachrome slides that showed a fair, or carnival, or some mysterious event that I couldn't identify. Eventually I figured out that the photos featured the 1956 "Mid America Jubilee", held in St. Louis, Missouri. You'd think that would open the floodgates, but it was still not easy to find much information about this fair from 60+ years ago.
In this first photo, we see crowds of guests, presumably arriving from some distant parking lot (or train station?). Note the stadium in the distance.
One of the things I am unsure of is the exact location of this Jubilee. The only real clue I've found is in this photo (and the next), with McKinley Bridge visible in the distance.
It appears that the pavilions were built with a mind toward economy, which is why you'll see things like scaffolding and fabric rather than steel and plaster. I like the look of that fanciful building with the cupola in the distance, I wonder what it is?
Aha, it's Der Biergarten! Can nuns drink beer? I hope they had a glass with their lunch, just because. There's a sign to the right for Ludwig ("St. Louis Landmark of Musical Progress"), a famous manufacturer of pianos - in New York, and not St. Louis, as far as I can determine.
FORD: Fine Cars... On the Parisian Promenade. Oo-la-la! Just imagine what beautiful cars were on display. The little white picket fence protecting those scraggly plants looks a little worse for wear. I blame the biergarten.
If you have a fair, you have to have a fun zone! This one looks pretty modest, and yet I'm sure it was a fun way to spend an hour or two.
Investment, banking, AND insurance? It's like heaven on earth. At first glance this structure appears to be stone, but I'm sure it's stucco or some equivalent.
Presumably the "Parisian Promenade" got its name from this miniature Eiffel Tower. It lacks the grace of the original article, but I guess it gets the job done.
There were a number of evening photos as well, and they didn't turn out that great, but I opted to scan them anyway! Since I can find nothing about the individual buildings pictured, I decided to share an article from Billboard magazine (from September 19th, 1956) which I will quote from:
AIMS AT 500,000: St. Louis Jubilee Tabs 200,000 at Half Mark - St. Louis - The Mid-America Jubilee, month-long riverfront exposition here ended the first half of its run here Saturday (15) with over 200,000 paid admissions. Target attendance, set before the run, was 500,000 and officials looked to hit this figure, weather permitting. Gate is 75 and 50 cents.
The expo, located on a 38-acre site, features its historical pageant, "Heartland, U.S.A." with several hundred participants lead by John Beal, Marlys Watters, Camila Ashland, Oliver Cliff and Wayne Erck. (Not THE Wayne Erck?!). The spec is presented nightly on a multi-level stage constructed in front of historic Old Cathedral and seats 4,200. Ducats are priced at $1.50 for adults, 75 cents for children under 12.
A Kiddieland fun zone, called World's Fair Kiddieland, with all rides themed to the jubilee scheme, is operated by Harry Blue and Morris Schachter. A total of 17 devices are operated and business has been exceptional on the weekends, generally good during the week, Schachter reported.
Concessions are limited to eat-and-drink stands, dairy bars, popcorn, peanuts, photos and a major restaurant-beer garden. The latter is operated by St. Louis restauranteers, including baseball's Stan Musial, Biggie Bignani and Henry Ruggeri.
I found this small foil sticker on eBay, and purchased it for twenty million dollars just so you could admire it.
I hope you have enjoyed your visit to the Mid-America Jubilee!