One of my favorite brochures from the 1964 New York World's Fair is this example from Ford Motor Company's "Magic Skyway". It's not terribly rare (after all, the Ford pavilion was one of the more popular destinations), but it has wonderful graphics.
First lets take a look at the cover; the art is pretty abstract, especially with no context, but one might get the impression of roads curving through the air, past a Jetsonian, futuristic building.
The thing unfolds to a somewhat unwieldy length, but that is part of its charm. Don't worry, I'll zoom in on each panel individually.
There's the fabulous Ford Rotunda, looking like the bones of some alien creature (or like a crown roast). Mom, Dad, and their balloon-headed child are in for some fun.
Part of the queue took guests past the International Gardens, which (as you can read for yourself) featuring 11 miniature tableaus "Designed with Disney detail". Check out that Magic Mirror too.
You can check out cars of the past and future, including some of Henry Ford's early racers. I like the mention of the Auto Parts Harmonic Orchestra, which was designed by my personal friend, Rolly Crump.
Flipping the brochure (or is it a flyer?) over, things get even more interesting.
Now we're on the actual Magic Skyway ride, sitting in your late-model Ford convertible and listening to narration read by Walt Disney himself. See some life-sized dinosaurs!
Like the "Rite of Spring" sequence in "Fantasia", the dinos are wiped out by drought, volcanoes, and high-fructose corn syrup. And while it was sad to see them go, their absence allowed for the development of tiny sea monkeys into grunting cavemen. Alien forces compel them to carve wheels out of stone.
Leaping forward in time by hundreds of millions of years via a Time Tunnel, you wind up in "fabulous Space City", which is where I want to live. You can find artist's concepts of Space City online, but I've never seen an actual photo of what it looked like.
I hope you've enjoyed this wonderful brochure!