It's a set of 4 extra long (14 inches) Disneyland MAGIC PENCILS, each with a squishy rubber character head on the end. Two Goofys, a Donald, and a Mickey. While undated, the little graphics on the sides of the pencils include the Rocket to the Moon, so... pre-1966 anyway.
The pencils have 4-color leads. There's a reason why most pencils only have leads of a single color - 4 colors winds up looking like a mess. I used one for a resume, and it was a disaster. "Magic pencils" - more like tragic pencils!
The squishy rubber heads have melted some of the paint off of the adjacent pencils, and oil from the rubber (or plastic) has leeched into the cardboard backing (presumably these originally came in a box, maybe with shrink wrap around them). In spite of these issues, I was still happy to find these in that junky little shop!
When I tried to return to the shop the following year, it had vanished! Well, OK, it was still there, but that's not such a good story.