Wednesday, March 18, 2026

More Dumbo "Information" Brochures

Sue B. is always on top of things, and she reminded me that today is the birthday for Mike Cozart and Zach! And as is tradition, she has sent along two vintage birthday pix. 

First up is this boy's birthday party, undated but presumably from the early 1960s? That cake looks dee-licious, and it is decorated with what appear to be antique bisque figurines, beneath a striped paper circus tent. The paper plates have a Mickey Mouse theme, and they even have party favors. Are those bubble-blowing thingies? Or are they the sort that can levitate a little hollow ball when you blow through them?


Next, two moms and two kids sit in a mysterious plastic box - the wood panelling looks like the inside of a home, but that plastic thing - no idea. Everyone has kazoos, and if there's one thing I have learned in life is to not give noisemakers to children. Don't do it!

Happy Birthday to Mike and Zach, and thank you Sue for the photo.


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Those of you who are especially cool remember a previous post in which I shared scans of two "INFORMATION" brochures from Disneyland. And if you don't remember, that's OK, you're still cool in my book! Both of those brochures were "pink Dumbos" (my description, and probably nobody else's). Well, there were others, with a blue color scheme. This is big news, and I hope you didn't fall down and hurt yourselves. I'm just gonna go crazy and share a whole bunch of scans with you.

First, here's the cover of what I believe is the first of these blue examples - it's a bit larger than all the others, measuring 10.25" X 4" when closed, and 16" long when unfolded. Other than the color, it's the same as the pink versions you've already seen.


Here's one side, unfolded, just for your edification. The text would change over the years, but I'm not going to bore you with all of those variations. Instead, it's a lot more fun to concentrate on...


... the photo spread from the reverse side! This was pre-Matterhorn (and those other familiar 1959 additions); in fact the nice photo of the Viewliner helps to easily ID this version, making it anywhere from June 10, 1957 to September 3, 1958. From my experience, this iteration is the hardest to find, particularly in good condition.


All of the other Dumbo brochures are smaller, roughly 9" X 3.5", or 14" long when unfolded. Sadly, most of these do not have any dates printed on them - it's very possible that this next example predates the Viewliner version - the only difference (other than the smaller size) is that photo of the castle with fireworks. 


Now the Matterhorn, Monorail, and Subs make an appearance, as does the Disneyland Hotel. There's actually a second version of this particular brochure, only the difference is on the text on the other side, so I didn't scan it. But completionists need to know!


A design change includes the "parchment" scroll in the upper right, and that nice little map of the park, along with the Monorail that took you to and from the Disneyland Hotel.


As of this writing (many months before you are reading it), somebody on eBay is trying to sell a hand-painted map of the park (it's only $10,000!). They said it appears in issues of "Vacationland", but it also appears in the map in the previous scan. Pretty neat! If I was rolling in money I'd love to buy it, but... oh well.


And for the sake of thoroughness, I should mention that there is another pink example, this one with a tiny "9/60" printed at the bottom. 


The closest comparison is the photo spread seen in the fifth scan, but there have been a few changes, including a different Jungle Cruise image, a different Golden Horseshoe image, and the Mine Train Through Nature's Wonderland in the upper left replaces the shot of the Submarine Voyage.

I'm unaware of any other versions of these brochures, but I'd love it if somebody knows of more!


I hope you have enjoyed these wonderful Dumbo INFORMATION brochures.

10 comments:

  1. Major-
    With five, 'handsome', young men, I wonder when all hell broke loose at the birthday celebration. Sweater vests and top buttons on shirts closed can only go so far in maintaining proper party 'etiquette'-!
    Happy Birthday Mike & Zach-!!

    This is quite the array of Information brochures. It was fun glancing through the different iterations.

    Thanks to Sue and The Major.

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  2. Happiest of Birthdays, Mike and Zach!

    The figures on that circus cake include the ringmaster, a couple of clowns, and a couple of animals. Major, I think you're right about those party favors being 'blow the ball into the air' thingys. They look vaguely familiar.

    "...to not give noisemakers to children. Don't do it!". Ha! One of the Universal Truths! Like "Never feed Gremlins after midnight". That plastic thing looks like some sort of 'play box'. Maybe this is in a pizza parlor?

    Thank you, Sue. These vintage birthday (and holiday) photos are always nice to see... and make fun of. ;-p

    Wow... Colorful! I never woulda guessed all these color photos were on the inside of that unassuming Information brochure! We see the Tomorrowland Spaceman but not the Space 'vixen'. She's probably over in the House of the Future doing the dishes (using gamma rays) and vacuuming the tritanium carpets. Floral Mickey is looking especially happy.

    I notice that, in the '59 brochure, the images are a little sharper and clearer than the earlier ones. Not sure if it's the result of better printing methods or better registration/alignment.

    Those rounded triangular maps of Disneyland always make my heart flutter a bit when I see them. It's DISNEYLAND! It must be inbred into my psyche, having seen these maps since I was four years old.

    A lot to look at and read through... but it was worth it! Thanks, Major.

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  3. In the first birthday photo, I think we are looking at a young George Santos on the far right. Sorry, kid! And the kid closest to the photographer looks kinda like someone, but I'm not sure who. Anderson Cooper, perhaps? I think the second pic was taken at Legoland, inside the park's "Ride Around In A Box" dark ride. To quote Julie Brown," "I mean, definitely an "E" ticket!" Gee, how un-PC has that song become in the last 43 years?

    Thanks for scanning and posting all of those variations, Major. It's interesting to see what they swapped out and added, over the years. I hope there was a version of the brochure that promoted Innoventions, Cosmic Waves, and the Observatron, when they opened at the park.

    Thanks you Major and Sue, and a very happy birthday, to both Zach and Mike!

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  4. Happy birthday Zach! And don’t forget today is also Disneyland’s PIRATES OF THE CARIBBEAN’s 59th birthday!!
    Thank you everyone and Major and Sue for her “den mother” vintage birthday picture finds!!

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  5. Anonymous7:25 AM

    Happy birthday Mike and Zach. I suspect Mr. Cozart has those very cute Mickey plates in his collection. Mom went all out!
    The rest are more sweet treats, thanks Major.
    MS

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  6. Happy birthdays Mike and Zach! Many happy returns of the day!

    Thank you Sue for supplying the festive photos, too! Another vote for the floating ball pipes. Not sure “why” they were fun, but they were. That’s quite a circus scene on the cake too. Did it come with the big top or did Mom rough that out? Very nice.

    I recognize that colored plastic box thingy. There was one somewhere about when our kids were tiny, Sunday School or day care maybe?. It’s a sort of indoor jungle gym made of hollow plastic panels or frames that hook together like a puzzle. There are openings in the panels to crawl through or climb on, etc. and it all can be stored flat in seconds.

    Major, your collection of gate brochures boggles the mind. I can understand revisions showing new attractions, but the constant noodling of details from version to version seems like make-work. I wonder how they gauged the need for new versions? Was there a quarterly revision schedule, or some other metric?

    I love that little map painting, that’s new to me. Just a cute little drawing. In the eBay scan we can see the bridge across the Rivers. Makes me think of the freeway map on the other side, with the little abstract sketch items symbolizing various points of interest. Again, the process of deciding which landmarks are worthy of having a sketch, like LA City Hall or Mt. Wilson, is fascinating. A combination of travel info and graphic composition.

    Thank you!

    JG

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  7. I just got back from getting my free birthday 'piping hot caffeinated beverage' from Starbucks (RIP Adam).

    Thanks for the birthday wishes and Happy Birthday to Mike!

    A few minutes after this photo all the little balls were in the low corner of the room and the boys had all fainted.

    Thanks for the brochure, Major!

    Zach

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  8. Lou and Sue2:10 PM

    Happy Birthday to some of my favorites—Mike, Zach and Pirates! I’ll be back later, am currently out at the store—buying your gifts.

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  9. Dean Finder7:55 PM

    A very merry un-un-birthday, Mike and Zach

    I second JG's comments about that plastic box thing from the second picture.

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  10. Anonymous12:26 PM

    Happy Birthday! Mike and Zack. Scott Rhodes

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